As content marketers we spend a lot of time creating articles our users will love.

Wouldn’t it be amazing if we could repurpose those articles into new formats automatically?

In this series we’re going to look at how to convert your articles into other formats your readers love in seconds.

This time we’re going to look at video.

Listen to a summary of this article:

Video is an important part of any content marketer’s strategy.  We all know that posts which contain video engage many more users than either plain text posts or even posts containing images.

Indeed, social posts which contained video generated over 12 times more shares than text and images – combined.

However, producing great video content is often extremely resource intensive, requiring dedicated teams and specialist software to edit together videos for a story.

What if there was an option to create great video content quickly and cost effectively, with hardly any changes to your existing editorial workflow?


Well – thankfully due to advances in machine learning, AI and cloud video production it’s now possible to create great video content that readers love in seconds.


Online platforms such as Felix allow content marketers to create new video content from their existing articles in seconds.

We’re going to look at how to get set up with Felix and create your first video – all in under 5 minutes, and for free.

Step 1. Create your account.

In order to create your first video, you need to create a new Felix account.  It’s super quick and only takes a minute, you don’t need a credit card to get started.

Step 2. Add your articles.

To import your articles for processing you have two options:

  • Provide your site’s RSS feed and Felix will begin importing and processing your articles into new formats automatically.
  • Manually add the URL of the article you would like to process using the ‘Add Article’ button.

Step 3. View your video format.

Depending on the makeup of your article, Felix may have been able to generate a video automatically.

If a video is instantly generated, you’ll see a ‘Video’ button highlighted next to your article you will be able to click on it and view an instant preview.

If Felix was not able to automatically generate a video, for example if not enough images were available you will need to enter edit mode.

Step 3. Edit your video.

To edit your video press ‘Edit’ and enter the Felix editor.  You will then be able to adjust the images and summary for your video.  Once you’ve finished making your changes, press the refresh icon to regenerate your video format.

Step 3. Share & Embed.

Once your video is generated you are able to download it or use the provided embed codes to embed it on your post, or into the AMP version of your article.

Why not use the downloaded version of your format to promote it across your social accounts and get additional engagement to your article?

Here’s an example video which was created based on the contents of this article!