Hot off the press, a new paper to end the week.

It’s called ‘Building the Content Engine of the Future,’ and describes how we can move from today’s hardwired, website-driven platforms to a more nimble, intelligent system (yeah, there’s Ai in there) that enables a richer set of content experiences.

Download it here.

Some quotes:

Current platforms can’t support the promise of intelligent, automated content services, because they’re not wired to deliver the main cornerstone of AI: a smart data store where all of the tools and processes (graph technology, machine learning, natural language) can be applied.

The content engine should be the thing that endures. ChatBots may come and go, but our next generation of user experiences need to be built using this kind of intelligence and flexibility.