Content publishers no longer own their audience journey. They’ve become hopping off points within the flow of a news feed – and they’re feeling the burn. Advertising revenue is moving in the wrong direction for publishers; attention is moving away from brands and onto platforms – even though it’s their content that enriches the value of the news feed. Our aim is to help brands and publishers to take back control of their audience and cut some cords from their dependency on Facebook et al.

Felix is an Ai-driven content engagement solution that helps brands and publishers to retain their hard-earned traffic. It delivers a brilliant, automated user experience that stimulates page views, dwell time and further content discovery. The company was founded in 2018.

Roger Warner, Founder / CEO

Roger was most recently Chief Solutions Officer at global enterprise technology company Squiz. Formerly founder of digital media agency Content & Motion, which was acquired by the Next15 group in 2012. Consultant to global publishing brands such as Hachette Book Group and Elsevier. Also likes road running and whiteboards.

More info here.

Ellis Taylor, Co-Founder / CTO

Ellis is responsible for Felix technology and development and a co-founder of the company. His experience in publishing, Ai, CX, data and analytics covers a broad range of sectors and leading edge application environments within global brands such as The Economist and William Hill. Also likes Tottenham Hotspur FC.

More info here.

Jonathan Callcut, Chairman

As chairman, Jonathan helps shape Felix’s commercial strategy and investor relations. Most recently CEO of global Reevoo – one of the world’s leading Voice of Customer ratings, reviews and advocacy platforms – he brings over 30 years of enterprise and SaaS software experience to the team. Also likes fishing and sleeping under canvas.

More info here.